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As the countdown to Christmas begins, brands across the food and beverage industry are unveiling this year’s advent calendars – transforming a long-standing festive tradition into a showcase for creativity, flavour and innovation.

From coffee to chocolate, frozen desserts and even garlic dip, this year’s advent calendars show how brands are mixing indulgence with creativity to bring something new – and a little fun – to the festive countdown.

Here’s a look at some of this year’s most notable launches.

Doughlicious

UK-based frozen dessert brand Doughlicious is bringing something different to the holiday countdown with its first-ever frozen advent calendar.

The Doughlicious Countdown Calendar features 12 frozen Cookie Dough & Gelato Bites, most of which are limited-edition holiday flavours handmade in London. Each bite pairs soft cookie dough with creamy gelato, finished with a dusting of crumbs or toppings.

The line-up features Gingerbread, Snowball, Peppermint Bark, Chocolate Chip, Chocolate Truffle, Mint Chocolate Chip, Cookies & Cream, Salted Caramel, Chocolate Raspberry, Cinnamon Churro, Blueberry and White Chocolate – all gluten-free and made with 100% British oats.

Priced at $11.99, the calendar offers a playful twist on traditional holiday treats and will be available nationwide in the freezer aisle at Target.

Celebrations

Celebrations is releasing a limited batch of its Numberless Advent Calendar, following unexpected viral interest driven by a social media misprint earlier this season.

The product gained national attention after a Hertfordshire consumer posted about receiving a calendar with unnumbered doors, allowing users to open any compartment at any time. The post sparked what online fans called 'Christmas freedom,' prompting thousands of comments across social channels and Reddit forums.

In response to the surge in demand, Celebrations has confirmed the release of a small number of bespoke calendars.

The launch highlights how quickly consumer culture can reshape seasonal traditions, with fans embracing a more flexible – and rule-free – approach to the advent countdown.

Lindt

Another brand embracing the countdown is Lindt, with a full line-up of festive favourites.

Swiss chocolatier Lindt has introduced its 2025 advent calendar collection, available across its stores, boutiques and online.

The range includes the Pick & Mix Advent Calendar (£17.50, 300g), which can be filled with a personalised selection of chocolates and a London-themed edition exclusive to the Piccadilly flagship store.

Also part of the line-up is the Chocolate Factory Advent Calendar (£22, 304g), inspired by Lindt’s historic Kilchberg site in Switzerland and the Teddy Augmented Reality Advent Calendar (£15, 250g), which offers a digital element through interactive animations.

Other options include the Teddy 3D Advent Calendar (£25, 250g), the Festive Selection Advent Calendar (£16, 289g) and two milk chocolate versions priced at £8.50 and £12.

L-R: Lindt Chocolate Factory, Lindt Teddy Augmented Reality, Teddy 3D Advent Calendar and Lindt Festive Selection.

Ole Smoky

Adding a spirited twist to the countdown, Ole Smoky Distillery has launched its 12 Days of Moonshine Minis Holiday Pack – a limited-edition advent-style calendar featuring a selection of the brand’s award-winning moonshines.

Each of the 12 windows reveals a 50ml jar showcasing one of Ole Smoky’s popular flavours, including Strawberry, Apple Pie, Sour Watermelon and White Lightnin’ Moonshine, along with cream-based varieties such as Butter Pecan, White Chocolate Strawberry and Banana Pudding.

Priced at $39.99, the set comes in a festive box with custom artwork, designed for both long-time fans and newcomers to explore the brand’s flavour range.

Bonne Maman

Bonne Maman is once again marking the festive season with the return of its limited-edition advent Calendar, now in its ninth year.

The 2025 design features 24 individually boxed mini jars, each revealing an exclusive flavour and a short message hidden behind the door.

The collection showcases a mix of seasonal preserves, including Caramel Spread with Coffee, Mango and Ginger Spread, Pear and Mandarin with Cinnamon Spread and Strawberry with Passion Fruit Spread.

Each recipe is made with simple, high-quality ingredients and contains no high-fructose corn syrup, preservatives or additives.

Presented in a decorative holiday-themed box, the calendar retails for $54.99 and is available through Bonne Maman’s online shop, Amazon and selected US retailers.

Jeppson’s Malört

Chicago-based spirit brand Jeppson’s Malört is making the festive countdown a little more interesting with the launch of its Malört Advent Calendar.

Each door hides a miniature bottle of the brand’s bitter liqueur – described by Malört as “a little bit of joy, regret and that unmistakable flavour you love to hate”.

Retailing at $79.99, the Malört Advent Calendar is available exclusively through Malort's website and select US retailers while stocks last.

Ethel M Chocolates 

Bringing a touch of the desert to the festive season, Ethel M Chocolates has launched a limited-edition Holiday Advent Calendar for 2025. 

The 24-piece set features a mix of returning favourites and new creations – from Dark Chocolate Prickly Pear and Milk Chocolate Sea Salt Caramel to newer flavours like Milk Chocolate Bananas Foster and Dark Chocolate Passion Fruit Caramel Truffle.

Each day reveals a different chocolate, designed to showcase the brand’s signature blend of regional inspiration and handcrafted confectionery. 

YumEarth

Meanwhile, YumEarth, known for its allergy-friendly and organic sweets, is introducing a range of seasonal products for 2025 – including its first-ever Advent Calendar.

The calendar offers a joyful countdown to Christmas, featuring '12 Days of Christmas' illustrations and daily surprises such as Organic Chewys and Sour Littles.

Like the rest of the brand’s range, the treats are free from the top allergens, non-GMO and made without artificial dyes or high-fructose corn syrup, making them suitable for families looking for inclusive holiday options.

Retailing at $23.99, the advent calendar will be available at Whole Foods Market, Amazon and at the YumEarth's website.

Alongside the calendar, YumEarth is also introducing several seasonal products, including a Chocolate Snowman made with Fair Trade Certified cocoa, Peppermint Puffs and a No-Bake Cake Pops Kit, while returning favourites such as Candy Cane Lollipops and the Gingerbread House Baking Kit round out the festive collection.

Peet's Coffee

Peet’s Coffee is marking the holiday season with the debut of its 12 Days of Peet’s Advent Calendar, a new addition to the brand’s seasonal line-up that turns the countdown to Christmas into a daily coffee ritual.

The limited-edition calendar includes twelve individual ground coffee varieties, ranging from Peet’s signature blends such as Major Dickason’s and French Roast, to single-origin coffees including Kenya Auction Lot and Guatemala San Sebastian. Each pack offers a different brew to explore, highlighting the roaster’s craft and variety.

The calendar, priced at $79.95, is available via Peet’s website and coffee bars.

Domino’s

Domino’s is giving the traditional holiday countdown a savoury twist this year with the launch of its first Garlic & Herb Dip Advent Calendar.

Branded as 'Merry Dipmas,’ the limited-edition release offers 24 days of Domino’s signature dip.

Izzy Gardener, chief festive flavour explorer at Domino’s, said the launch was designed to bring “a cheeky twist on a Christmas tradition,” highlighting the dip as “the ultimate holiday companion”.

Available exclusively through Domino’s websites from 2-16 November, the calendar encourages consumers to get creative with flavour pairings, from sweet and savoury combinations to more daring experiments – think gingerbread, candy canes or even Brussels sprouts with Garlic & Herb Dip.