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Nomad Foods’ Birds Eye brand has expanded its portfolio by launching nine new products.

Firstly, Birds Eye has expanded its Chicken Shop range with new loaded burgers, wings, chicken chunks, tenders and crispy potato ridges. The range is designed to provide a complete meal solution for a night in and marks a shift in the brand’s focus, towards ‘fakeaway’ meals, inspired by the taste and formats of quick-service restaurants.

The new products in the Chicken Shop range are:

🍔 Tennessee Style BBQ Loaded Burger (250g)

🍔 American Style Gravy Loaded Burger (250g)

🐔 Buttermilk Chicken Tenders (300g)

🐔 Hot & Fiery Chicken Chunks (300g)

🍗 Hickory BBQ Chicken Wings (375g)

🍗 Honey Sriracha Chicken Wings (375g)

🥔 Crispy Potato Ridges (500g)

Charlotte Vause-Cross, brand manager for Chicken Shop at Birds Eye, said: "Our Chicken Shop brand [has] grown +30% in the past two years – there is a huge opportunity beyond this for retailers. With Birds Eye’s Chicken Shop range driving incremental sales to the total frozen chicken category by bringing in younger shoppers, and with a focus on taste and inspiration from the quick service restaurant sector, we’re sure that the new products in the range will help shoppers indulge in that Friday night feeling any night of the week.”

This week, Birds Eye also expanded its potato range, with the launch of two new products, Waffle Fries and Potato Dippers. Both NPDs feature a crispy coating and a fluffy interior.

Charlotte Pask, marketing manager for potatoes at Birds Eye, added: “At Birds Eye, we want to add excitement to the frozen potato aisle. Our new Waffle Fries and Potato Dippers are all about bringing fun and variety to family meals from a trusted brand shoppers know their families love...These additions are designed to meet the rising demand for versatile, delicious sides that attract both kids and adults.”

The new products are now available to purchase from select UK retailers.

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