The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Doh! For a start, I don't think anyone is suggesting that bottled water contributes more than 0.1% of total UK greenhouse gas emissions.

The Times newspaper has highlighted imports from the US and Fiji. The government's own trade figures show these were in fact as little as 0.03% and 0.04% of the UK bottled water market in 2006.

Fiji Water in The Grocer at the weekend said its water only comes by ship, and a full year's UK imports created less carbon than a return flight from London to New York. Yet somehow, BBC Panorama couldn't avoid its flight to Fiji to investigate.

If Fiji water is wrong, what about the £2bn of wine imports from Australasia, South America and South Africa? And why not ban beer from Mexico or India, vodka from Russia, cut flowers from Kenya or computers from Japan?

It's not wrong. It's not right. It's a choice.

Certainly, we'll all have to wise up environmentally about some of the choices we make, and it's perfectly fair to have a debate about them. But let the debate be informed and proportionate, starting with once-respected institutions such as parliament and the BBC.