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US dairy brand Breakstone’s has expanded its cottage cheese portfolio with the launch of single-serve snack cups containing 17g of protein per serving.

The new cups are made with Breakstone’s 2% milkfat low-fat small curd cottage cheese and are designed for on-the-go consumption, including as a breakfast, afternoon snack or post-workout option.

The packaging prominently displays the product’s protein content, reflecting growing consumer interest in convenient, protein-rich foods.

Amanda Vaal, director of brand marketing at Lactalis Heritage Dairy, a division of Lactalis USA, said: “Consumers continue to seek convenient ways to add more protein throughout the day, whether they're looking for a quick breakfast, afternoon snack or post-workout option”.

She added that the portable format would provide consumers with an easier way to incorporate cottage cheese into their routines.

The launch expands Breakstone’s existing cottage cheese range, which includes multi-serve tubs, fruit-topped varieties and four-count snack packs.

Breakstone’s Single-Serve Cottage Cheese Snack Cups are available at selected US retailers, including Giant Eagle, Harris Teeter, ShopRite, Food Lion, Stop & Shop, Giant Food and H-E-B. Further retail distribution is planned.