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The TV campaign features the puppet Brains from Thunderbirds giving the performance of a lifetime while keeping himself topped up with Drench water. Proving that 'Brains perform best when hydrated', he dances to the 90s dance classic by Snap, Rhythm is a Dancer.

Drench will now be available in 1.5-litre, 2-litre PET bottles and multipacks of six of the existing 500ml format with sports cap and easy-grip bottle shape.

The original single-serve 500ml and 750ml formats will continue to be available in the grocery and impulse channels to capitalise on the convenience trend for soft drinks.

Cameron Davidson, senior brand manager for Drench at Britvic, said: “After great success in impulse and convenience stores, the Drench brand is ripe for entry into the take-home grocery channel. As the only water brand to communicate the benefits of drinking water for mental hydration rather than just provenance, Drench is a great proposition for consumers looking for bottled water to drink in the office, on-the-go and at home.”

The new Drench range will be available in-store at Tesco, Asda, Morrisons, Somerfield and Waitrose from May 2008.