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According to Simon Stewart, marketing director at Britvic: “Our research shows that consumers love the Tango brand for its taste and everything that it stands for, and they wouldn't want to see it go. We’ve launched the Save Tango campaign in response to this, to rekindle that latent love for Tango, to create a national conversation about it and to give fans the opportunity to get involved in securing the future of their beloved drink.”

British advertising agency Bartle Bogle Hegarty is behind the campaign, which kicks off with a series of short 10-second ‘teaser’ clips designed to create intrigue and spread the news that the Tango is under threat.

“The campaign taps into the insight that people feel we’ve all started to take ourselves a little too seriously and have taken being ‘PC’ a bit too far. ‘Save Tango’ capitalises on this sentiment with a series of humorous and typically Tango ‘on-the-edge’ antics that are set to entertain consumers as well as galvanise their support,” added Stewart.