The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Pure Brands-owned Buena Fé has introduced ready-to-drink organic tequila quenchers, designed for consumers looking for a "cleaner, organic cocktail alternative". The USDA-certified tequila quenchers are available in two variants – watermelon & strawberry and mango & pineapple. The handcrafted beverages are blended in Mexico and contain 100% blue weber agave tequila blanco, fruit juice, agave, natural flavours and sparkling water. Each can is 140 calories or less and free of preservatives. Andrew Bushby, Buena Fé co-founder, commented: "The introduction of Buena Fé follows more than eight months of searching, blending and batching to create a proprietary formula that meets our standards. Our mission is to create cocktails that are better for the consumer and better for the environment. We believe we have created the cleanest and tastiest tequila quencher in the world." Each flavour is sold in a four-pack for an MSRP of $14.99 per pack. The brand will be launched across the US this spring in select states including Kansas, Washington, California and New York.