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Butter Bike, the UK's challenger nut butter brand, is adding some festive flare to the spreads category with the launch of its latest seasonal line-up.

Leading the range is a limited-edition Sage & Onion Stuffing Peanut Butter – a crunchy blend of deep-roasted, high-oleic peanuts infused with savoury herbs, garlic and crispy onion.

The brand is also rolling out Gingerbread and Chocolate Orange flavours, aimed at capturing the demand for new twists on festive favourites.

"This seasonal collection offers something truly unique and exciting for both adventurous home cooks and consumers looking to indulge in festive flavours," said Butter Bike founder Jeni Reeve. "We're confident these bold, premium products will stand out on shelves and delight shoppers."

Crafted in the UK, the new peanut butters are vegan, gluten-free and packed with protein. The range is also free from added oils, artificial flavours and refined sugars.

The Sage & Onion variety, in particular, is poised to be a conversation starter at holiday gatherings, blending savoury herbs and spices with the brand's signature crunchy peanut base.

"Butter Bike is really pushing the boundaries of what consumers expect from nut butters," said industry analyst Mei Tanaka of London-based research firm Foodcast. "These limited-edition products tap into growing demand for unique, premium spreads that can elevate home cooking and gifting."

Butter Bike's seasonal innovations come as the brand continues to disrupt the UK spreads category with its focus on bold flavours, natural ingredients and eye-catching design.

The company has quickly gained distribution in major retailers like Selfridges and Whole Foods, as well as independent grocers across the country.

"Butter Bike is really tapping into evolving consumer preferences for speciality, artisanal nut butters that offer an elevated experience," added Tanaka. "This festive line-up should help the brand further strengthen its position as a go-to challenger in the spreads aisle."