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17 February 2023

Cadbury launches first range of non-HFSS chocolate

Cadbury launches first range of non-HFSS chocolate

Cadbury has launched its first range of non-HFSS treats with four new products under Cadbury Dairy Milk Fruitier & Nuttier. Cadbury Dairy Milk Fruitier and Nuttier Trail Mix features a mix of fruits, nuts and Cadbury chocolate: raisins, sultanas, cranberries, roasted almonds and hazelnuts, and Cadbury Dairy Milk chocolate buttons, dusted with cocoa powder. Meanwhile, Cadbury Dairy Milk Fruitier and Nuttier Bars are made with a blend of fruits, crispies, cocoa and crunchy nuts topped with a layer of Cadbury Dairy Milk. Adam Harris, principal scientist of global wellbeing chocolate and technology lead at Mondelēz International, said: “In my 25 years of developing Cadbury products this is one of the most exciting developments I have had the pleasure to work on, that helps to give our consumers more choice when enjoying a treat, without compromising on taste or texture, and ensuring Cadbury Dairy Milk Chocolate is at the heart of the products.” He continued: “We’ve had an amazing team of product developers and scientists applying their knowledge and experience to ensure we provide our consumers with the best tasting products. I am really proud of the products and excited that we can bring consumers the awesome Fruitier and Nuttier range.” The products are lower in sugar and saturated fat, whilst being higher in fibre and protein to give consumers a tasty choice for health-conscious snacking moments. Cadbury Dairy Milk Fruitier and Nuttier Bars will be available as a a 4 x 30g multipack, and Cadbury Dairy Milk Fruitier and Nuttier Trail Mix will be rolling out in single-serve 3 x 35g multipack and 2x 100g sharing bag options in UK retailers in March.

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