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The Campbell’s Company has expanded its US soup portfolio with the launch of Campbell’s Protein Soups, a five-strong range containing 20g of protein per can.
Made with a bone broth base, the soups also contain ingredients including chicken, quinoa, beans and lentils. Campbell’s said each variety provides a source of both protein and fibre.
The range comprises:
Homestyle Chicken & Rotini, with white meat chicken, carrots, celery, navy beans and pasta
Italian-style Wedding, featuring meatballs, carrots, spinach, pasta and navy beans
Lemon Pepper Chicken, combining white meat chicken with carrots, chickpeas, rice, corn, celery and kale
Southwest Black Bean, made with black beans, tomatoes and bell pepper
Mediterranean Lentil, containing lentils, tomatoes, carrots, red peppers, chickpeas, onions and spinach
Campbell’s developed the line in response to growing consumer interest in protein-rich foods. According to figures cited by the company, more than 71% of US consumers are seeking to increase the amount of protein in their diets.
Benjamin Crook, senior vice president of soup and broth at The Campbell’s Company, said: “With the goodness of bone broth and other delicious ingredients, we’ve created a satisfying soup that provides 20 grams of protein and a good source of fibre in every can”.
He added that the range is intended to meet demand for products combining taste with “meaningful nutrition”.
The soups are distinguished by green labels and are available through Amazon, with a wider rollout to retailers across the US underway. Each can is priced at $3.19.
