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For the past 75 years, V8 has been making healthy vegetable juices. Now Campbell's has created Campbell’s V8 soups to be sold nationwide in the US.

Made of high quality pureed vegetables, the soups provide a full serving of vegetables in every bowl and are available in 18.3oz containers in five flavours: Golden Butternut Squash, Garden Broccoli, Tomato Herb, Southwestern Corn and Sweet Red Pepper.

According to V8 seven out of ten adults in the US do not meet the daily recommended intake for vegetables. Furthermore, experts agree increased vegetable consumption as part of a healthy diet is a key component in helping to reduce risk for chronic diseases, such as type 2 diabetes, cardiovascular disease and certain types of cancer.

“Most people do want to get more vegetables in their diet, but say it can be a challenge because there aren’t a lot of choices that deliver on both convenience and taste,” said Kelly Berrie, Business Director, Wellness Innovation, Campbell Soup Company.

“With this in mind, we’ve combined our V8 vegetable expertise with Campbell’s soup taste credentials to create another flavourful, easy way for people to increase their daily vegetable intake and help bridge the vegetable consumption gap.”