Campbell Soup Company sells Pop Secret to Our Home, refocusing snacks portfolio

Aug 27, 2024
2 min read

Campbell Soup Company has completed the sale of its Pop Secret popcorn business to Our Home, an independent company that produces better-for-you snacks.

The terms of the transaction have not been disclosed, but it is notable that Pop Secret generated approximately $120 million in net sales for Campbell in fiscal 2024.

This divestiture aligns with Campbell's strategic initiative to streamline its snacks portfolio, enabling the company to concentrate on its core brands and drive growth within its remaining product lines.

Chris Foley, executive vice president and president of Campbell’s snacks division, said: "This marks another step in our journey to strategically focus our Snacks portfolio. The sale of Pop Secret will drive greater focus and accelerated growth across our Snacks division and portfolio of leading brands.”

The sale is expected to have a modest impact on Campbell’s fiscal 2025 earnings per share, projected to be dilutive by about $0.04. This adjustment reflects the implications of a transition service agreement and related cost actions following the sale.

BofA Securities served as the exclusive financial advisor for Campbell in this transaction, while Blank Rome acted as legal counsel.

For Campbell, this sale is part of a broader strategy to refine its product offerings and respond to evolving consumer trends, particularly in the health-conscious segment of the food industry.

In March 2024, Campbell announced that it had finalised the acquisition of Sovos Brands for approximately $2.7 billion.

The Sovos portfolio consists of food products including pasta sauces, dry pasta, soups, frozen entrées, frozen pizza and yogurts under the brand names Rao’s, Michael Angelo’s and Noosa.

Campbell said that the Sovos acquisition will add a “high-growth, market-leading premium portfolio” of brands to its meals and beverages division.

The company reported net sales of $9.4 billion for fiscal 2023 and maintains a diverse portfolio that includes well-known brands such as Goldfish, Pepperidge Farm and V8.

#CampbellSoupCompany #snacking #acquisition

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Leah Smith

8 May 2026

New products

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.

The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.

Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.

The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.

Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.

Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.

Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”

The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.

Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.