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Canadian start-up Growcer secures $3m to fuel brand expansion

Growcer, a Canadian start-up specialising in modular vertical farms that enable year-round food production, has secured $3 million to fuel brand expansion. The round was led by Modern Niagara, Jeff Westeinde and Jeff York. Growcer plans to use the capital to expand its growth, extend its market presence into new regions, such as the northeast US, and broaden its product line beyond leafy greens and modular systems. Corey Ellis, CEO and co-founder of Growcer, said: "We've found an ideal group of investment partners that understand our space, can help us drive revenue growth, and streamline our operations so that together we can help more people unlock local food year-round. It's validating to have investors who have repeatedly shown their confidence in the business." Growcer's founders, Corey Ellis and Alida Burke, maintain their majority stake, ensuring that the company's founding vision and mission – to provide local food and secure supply chains for everyone – continue to shape its future direction.

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