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South Korean schools will be banned from selling or supplying soft drinks to students from the end of this year, under new regulations from the Ministry of Education and Human Resources Development.

Noodles and fried food will also be outlawed. The country’s beverage makers are generally unconcerned by the ban. Lotte Chilsung said sales of its low sugar juice and lemonade would offset any loss from CSDs.

Haitai noted that soft drinks account for only 5% of school beverage sales across the nation. Coca-Cola Korea said only 2% of its total revenue came from CSD sales in schools.