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*The Carrefour Group is launching trials of a new store banner, Carrefour Contact, to build on the strength of the Carrefour brand. *

Located at the entry to or in the centre of small towns and villages, Carrefour Contact is a convenience store format offering a selection of everyday essential food items, with a broader range of fresh produce and a butcher's counter. The store also enables customers to shop for pleasure or for last-minute essentials.

Shoppers at Carrefour Contact will enjoy all the benefits of the Carrefour brand, most notably the full diversity of the product range: Bio, Sélection, Baby, Kids, Light, Solidaire and Ecoplanète.

The Carrefour loyalty card, which is valid in all Carrefour and Carrefour Market stores in France, is also available for the customers.

Two pilot stores have opened in Antrain (Ile et Vilaine) and Verson (Calvados). Two further pilot sites, under the Carrefour Contact banner, will be opened in the next few months.

With this new banner, Carrefour will offer its clients stores that are tailored to their requirements and thereby meet even more their expectations. At the same time, the Carrefour Group is reviewing the possibility of a new store banner for the urban environment, Carrefour City.