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Coca-Cola Europacific Partners (CCEP) is set to add a tropical flavour to its Relentless energy drink portfolio. Designed to drive brand growth, Relentless Fruit Punch complements the existing lineup of flavours, which includes origin, cherry and passion punch, as well as the zero-sugar range featuring watermelon, peach, and raspberry. The new variant comes in vibrant pink packaging with the signature Relentless 'R' logo. Helen Kerr, associate director of portfolio development at CCEP GB, said: “The energy drinks market is booming and is now worth more than £2 billion in GB and growing, and innovation is key to driving this momentum. This latest arrival follows the introduction of the Relentless Zero Sugar range, which has generated nearly £9 million since launching in summer 2022 and continues to deliver double digital volume and value growth." “Over the last decade, energy drinks have become more mainstream, offering the same great taste and choice of soft drinks with added functional benefits. We know that energy shoppers are three times more likely to buy innovation v’s wider soft drinks, so we’d recommend that retailers tap into this by stocking up on the new Relentless Fruit Punch variant.” Relentless Fruit Punch will be available to buy from next month.