Celsius expands product line with new hydration powder

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Celsius Holdings has launched Celsius Hydration, a new line of electrolyte-based powder sticks designed to support hydration without caffeine or sugar.

The product includes B vitamins and essential electrolytes such as magnesium, potassium and sodium.

The new range features five flavours: Fruit Punch, Blue Razz, Strawberry Watermelon, Arctic Cherry and Lemon Lime. Celsius Hydration joins the brand's existing

Celsius' chief marketing officer, Kyle Watson, said: “The Celsius brand has long been synonymous with fitness and favoured by consumers who prefer zero-sugar, refreshing energy drinks".

"Celsius Hydration is the perfect complement to our portfolio of functional beverages and gives consumers more occasions to enjoy the great-tasting and refreshing beverage experience that has propelled Celsius to become the number-three energy drink brand in the United States.”

Celsius Hydration is currently available on Amazon, with plans for expansion into additional retailers.