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*In the US, Celsius – the original calorie burning beverage – is now available in 438 outlets of the Midwestern retailer, Kum & Go. *

Celsius has been scientifically formulated and clinically tested to burn up to 100 calories or more per serving will be available in all Kum & Go locations.

Kum & Go will carry the popular green tea raspberry acai, green tea peach mango and sparkling wild berry and orange flavours. Celsius can be found in Kum & Go stores in New Year’s end cap displays for consumers eager to start their New Year’s resolution of consuming healthier beverages and foods. Celsius will support sales at Kum & Go with pump toppers, promotional pricing and advertising.

According to Kevin Krause, Senior Vice President of Marketing: "We pride ourselves on providing quality products and superior customer service in each and every Kum & Go store. We believe that our customers are looking for great-tasting, functional beverages such as Celsius calorie burning beverage. The clinical studies that scientifically support Celsius confirm that this is a high performance drink our customers will embrace."

Celsius Vice President of Strategic Accounts and Business Development Janice Haley said: "Kum & Go is a cornerstone of the Midwest community as is evident by their recent award for Retail Leader of the Year, by CSP magazine. We're honoured to be working with them to deliver Celsius to their customers, and have been impressed with their launch process and the education within their company ranks, which has resulted in great enthusiasm for Celsius. It's clear to us how Kum & Go continually retains their leadership position in convenience store ranking."

Sustained calorie burn Celsius drinks are powered by a proprietary blend of ingredients including green tea with EGCG, ginger, caffeine, calcium, chromium, plus B vitamins and vitamin C.

Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energised.

Kum & Go, awarded as Convenience Store, Petroleum’s 2008 RetailLeader of the Year, was started in 1959 in Hampton, Iowa and now hasmore than 430 stores in 12 states.