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Mondelēz-owned brand Chips Ahoy! has launched a confetti cake-flavoured chewy cookie variety, chewy confetti cake cookies. The cookies, which also feature rainbow sprinkles, will be available in stores nationwide in January 2023. Natalie Gadbois, senior brand manager of Chips Ahoy!, said: "Our chewy cookies introduce new tastes, flavours and sensory experiences that we know Gen-Z looks for, while still keeping the same, familiar Chips Ahoy! cookie quality fans of all ages have come to know and love". "With colourful rainbow sprinkles mixed in with irresistible confetti cake flavour, Chips Ahoy! chewy confetti fake flavoured cookies taste great on their own or can be paired with ice cream for one deliciously happy treat!" The new flavour can be purchased in family-size packages for an SRP of $4.99 per 407g pack.