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Cirkul, a beverage company known for developing patented flavour cartridges, has raised $70 million in a Series C funding round. The round was led by private equity firm SC Holdings. According to Cirkul, the company has seen a growth of over 150% per year since its launch. Founded in 2018, Cirkul produces over 50 flavour cartridges that can be inserted into its water bottles. Cirkul's bottles, cartridges and accessories are available at Walmart stores across the US. Co-founder and CEO, Garrett Waggoner, said: “Today, consumers are driving major shifts in the beverage industry, increasingly focused on health and reducing their environmental impact but aren’t willing to compromise on convenience or delicious flavour...This fundraiser will help us continue to capitalise on the strong customer demand for our products which are tailor-made for today’s consumers." The money raised in the round gives Cirkul a pre-money valuation of $1 billion.