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UK-based farming cooperative and cheesemaker, Clawson Farms, has introduced a new range of flavoured wax truckles. Clawson gets its milk from a family of farmers based in Leicestershire, Nottinghamshire and Derbyshire in the UK. Crafted to disrupt the growing flavoured cheese category, the new six-strong line boasts various savoury and sweet flavours. Clawson Farms says its truckles are made with a wider range of cheese bases ‘than most truckle ranges,’ including premium cheddar, red leicester and wensleydale. The new range includes Captain Bulldog, a premium vintage cheddar; Truffle Seeker, a truffle-infused cheddar with sweet honey; Dormouse's Delight, which blends wensleydale with cranberry, elderflower and orange marmalade; Wizards Fire, a combination of red leicester, scotch bonnet and harissa; Castaway, made with wensleydale, mango and ginger; and Gunpowder, a naturally oak-smoked mature cheddar.
Bill Matthieson, MD of Clawson Farms, said: “Our research shows there is a real desire for unusual flavours and distinct branding for truckle cheeses, particularly in delis and farm shops. We are bringing to the sector something original in terms of taste and premium in terms of quality. There is more browsing and tasting time in local delis where shoppers are happy to discover new flavours.”
He continued: “Traditionally truckles have been bought for special occasions and gifts, but our insight shows that more people are now buying them to enjoy as a treat for themselves”.