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*This year, the Californian based E. & J. Gallo Winery celebrates its milestone 75th anniversary. Founded in 1933 at the repeal of America's Prohibition law by two brothers, Ernest and Julio Gallo. *

In all, there are fifteen Gallo family members, spanning the second, third, and fourth generations working in various areas of the business including grape growing, winemaking, marketing, and sales. The family aims to continue the mission of founders Ernest and Julio while furthering traditions with every year ahead.

"The 75th anniversary of the winery underscores our family's basic beliefs about taking the long view as farmers and winemakers. Ernest and Julio started something with future generations in mind, and with land and reputation as our most valued resources, the family continues to build for the future," says Gallo Family Vineyards third generation winemaker Gina Gallo.

"We are still on the path laid out for us: make good wine at a good price, teach people how to enjoy wine as part of a life well-lived, and always, always strive to improve on both quality and value in our wines."

"Our mission today still resembles my grandfather Ernest's and great-uncle Julio's company goals to challenge ourselves and be passionate about our work," says Gallo Family Vineyards Senior Marketing Director Stephanie Gallo and also third generation Gallo family member.

To celebrate this landmark year, the winery recently conducted a nationwide survey to gauge American perspective on wine, particularly on family owned businesses. Survey questions focused on what influences purchase decisions around wine consumption and on what business attributes matter most to consumers as they form brand loyalty within the wine industry. Some of the top line findings include: * 92% of Americans surveyed felt they would be more inclined to choose a family owned business over a non family owned business given the choice * When asked which attributes mattered the most in family owned companies, consumers placed pride of workmanship (76%), honesty (76%) and loyalty (61%) at the top * Nearly three quarters of the wine drinkers surveyed indicated that E. & J. Gallo Winery's status as a family owned business positively affects their decision to purchase its products