The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Havoc Distribution recently added a sugar free variant to its Havoc energy drink brand. Formulated in Amsterdam, Havoc was launched in the US at the end of the 1990s with the slogan ‘Disrupt the Ordinary.’ Havoc contains taurine, caffeine, vitamins B2, B6 and B12 and pantothenic acid.

Havoc President CK Williams commented on the brand extension: “Customers have been asking us to give them a sugar free version of Havoc for months because they like the flavour so well. We expect sales to nearly double over the next couple of months and expect to grow market shares through aggressive marketing and distribution. We are committed to growing into a top tier energy drink manufacturer in 2008.”