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Crosta & Mollica has launched a new flavour variety of its sourdough pizzas, Formaggi. The Italian grocery brand has also announced that its sourdough pizza line will launch into Tesco stores in the UK. The range includes the new Formaggi Sourdough Pizza, along with its Ready-To-Top Sourdough Pizza Base and single-serve Pinsa Roman Pizzas in Tomato & Mozzarella and Salami & Mozzarella varieties. Crosta & Mollica's Formaggi Sourdough Pizza provides a vegetarian twist on the classic cheese and tomato pizza, topped with a combination of buffalo mozzarella and smoked provola cheese, finished with a sprinkling of aged hard cheese.

Dean Lavender, marketing director at Crosta & Mollica, commented: “More and more people are discovering our authentic Italian Sourdough Pizzas, with retail sales more than doubling in the last three years, and now we are proud to introduce a chilled range of pizza products into Tesco".

"The new listing marks a continuation of our brand mission to bring people together with delicious Italian food and allows us to reach more hungry and discerning shoppers across the nation.”

This is the latest in a number of innovations from the Crosta & Mollica brand. Most recently, it introduced a new roast garlic and mozzarella pizza bread, as well as a new stracciatella gelato.