- Oct 31, 2024
- 2 min read
Nut snack brand Daily Crunch has announced a new product launch that reflects the increasing consumer interest in globally inspired flavours.
The company is set to debut its Sweet & Spicy Sichuan Sprouted Cashews and Edamame, developed in collaboration with Fly By Jing, a brand known for its premium Chinese condiments.
This new flavour will be available exclusively at Whole Foods Market beginning in November, marking Daily Crunch’s first national retail launch.
The product combines sprouted cashews with crispy edamame and chili flakes, leveraging Daily Crunch's patented sprout and dehydrate process, which is designed to enhance nutrient density and digestibility.
The partnership with Fly By Jing aligns with the growing trend among consumers seeking unique flavour profiles that blend sweet, savoury and spicy elements.
“Daily Crunch is committed to offering clean and nourishing snack options,” said Laurel Orley, co-founder and CEO. “This collaboration allows us to explore elevated flavours that resonate with consumers looking for something distinct.”
The launch comes on the heels of Daily Crunch’s $4 million Series A funding round, which underscores the company’s ambition to expand from a direct-to-consumer model into broader retail markets.
With approximately 16,500 points of distribution nationwide, Daily Crunch has established itself as the leading sprouted nut brand in the US.
The introduction of Sweet & Spicy Sichuan cashews represents a significant step for Daily Crunch as it diversifies its product offerings within the competitive nut and trail mix category.
Other new flavours, including Turmeric + Sea Salt Sprouted Almonds and Dill Pickle Sprouted Almonds + Pepitas, will also be launched at Whole Foods.
The product features non-GMO ingredients and no artificial additives.
As the market for healthy snacks continues to grow, partnerships like this may signal a shift towards more diverse and culturally inspired offerings in mainstream retail.
