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FoodBev Media
22 July 2008
Dairy UK launches ‘Proud of Dairy’ campaign
*Dairy UK has launched a new campaign that aims to make the nation ‘Proud of Dairy’. A Proud of Dairy logo and strapline - producing tasty and nutritious food for consumers - was unveiled at Dairy UK’s summer reception at The House of Commons in London. * Dairy UK communications will now carry the Proud of Dairy logo, and a new website will go online at <<1>.">www.proudofdairy.com]<1>. In the future, Dairy UK envisages that the Proud of Dairy logo could be used by other dairy sector organisations to help raise the profile of the industry.
Dairy UK Director General Jim Begg said: “Dairy UK is hoping this initiative will help to instil a sense of the positive achievements of the dairy industry among government, media and other key contributors to public life. An enormous effort is made at every stage of the dairy supply chain to ensure that consumers end up with a huge choice of high quality, nutritious dairy foods.
“From farmers and processors on to distribution, the dairy industry is making big strides to reduce the environmental impact of milk, to innovate and respond to consumer trends. It means that there are more natural, tasty dairy products on offer now than ever before. These are just some of the reasons that we’re Proud of Dairy.”