Danone and Prevented Ocean Plastic open plastic collection centre in Indonesia

Sep 30, 2024
2 min read

Prevented Ocean Plastic and Danone have partnered to open the first large-scale plastic collection centre in Samarinda, East Kalimantan, on the island of Borneo, Indonesia.

This partnership will advance the 25 by 2025 initiative and promote the use of recycled plastic.

The centre was built in partnership with Danone's Indonesian bottled water brand, Aqua, which funded its construction and will be a primary customer of the recycled plastic produced. It is the first of its kind in the province, and will improve plastic waste management, create local jobs and support the supply certified and traceable recycled plastic to global markets.

The site will facilitate the collection and recycling of discarded plastic, preventing it from entering waterways and harming ecosystems. It will process 500 tonnes of plastic waste monthly and create 90 jobs for local residents.

Representatives of Prevented Ocean Plastic, Aqua, and Danone opening the new collection centre in Samarinda.

Vera Galuh Sugijanto, VP general secretary of Danone Indonesia, said: “The inauguration of the Aggregation Center in Samarinda, a collaboration between Aqua and Prevented Ocean Plastic Southeast Asia, marks one of Aqua’s real steps in realising its sustainable commitment and creating a positive impact on the environment through the #BijakBerplastik movement".

"This collaboration is expected to assist the Indonesian government with waste problems by developing circular economic infrastructure outside Java. Thus, the company can maximise its contributions to the waste reduction roadmap. In addition to being a form of the company’s commitment to implementing the Extended Producer Responsibility (EPR) regulation, this collective work aligns with the company’s sustainability strategy as stated in the Danone Impact Journey.”

Raffi Schieir, director of Prevented Ocean Plastic, added: "At Prevented Ocean Plastic, we are committed to championing better choices in the plastic recycling supply chain. This partnership with Danone is a step change in the level of engagement we are getting from the industry, proving our repeatable and scalable vertical value model. We hope consumers, government, business and thought leaders can continue to support and invest inthis meaningful journey toward a just transition for plastic collectors in at-risk coastal regions.“

#Danone #PreventedOceanPlastic #Indonesia

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Leah Smith

8 May 2026

New products

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.

The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.

Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.

The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.

Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.

Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.

Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”

The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.

Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.