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Diageo has unveiled a new collection of premium ready-to-serve (RTS) cocktails in Great Britain. The brand-new trio, known as The Cocktail Collection, promises to redefine the at-home drinking experience. Scheduled for release in March, the new portfolio will feature 500ml bottles, available in both grocery and wholesale outlets. Furthermore, Diageo aims to cater to diverse preferences by offering premium RTD cocktails in 100ml can format starting in April. Crafted using Diageo's well-known brands, the collection boasts three distinct offerings: Johnnie Walker Old Fashioned (20.5% ABV), Tanqueray Negroni (17.5% ABV), and Cîroc Cosmopolitan (17.5% ABV). Each generously portioned bottle contains five servings, tailored for sharing or special occasions. Diageo's latest launch aligns perfectly with the "drinking less but better" ethos. Designed for both novices and enthusiasts alike, these cocktails can be effortlessly poured straight from the bottle or can, eliminating the complexities often associated with mixology. Ideal for enhancing any social gathering or intimate soirée, The Cocktail Collection encourages consumers to savour moments with sophistication. The premium packaging, featuring elegant designs that reflect the nature of each cocktail, ensures a memorable visual experience. The RTD category, particularly cocktails, has witnessed unprecedented growth in recent years, with premium offerings leading the charge. By introducing this trio of meticulously crafted cocktails, Diageo aims to empower retailers to meet the burgeoning demand for high-quality libations at home. Nin Taank, marketing manager RTDs at Diageo GB, said: “We recognise that consumers are still looking to create quality, memorable experiences at home and The Cocktail Collection innovation in GB provides consumers with the means to easily elevate any occasion – whether they are hosting a dinner party, having drinks and nibbles with friends or treating themselves with a partner in the evening. The range is set to revolutionise the way people enjoy drinks at home by providing accessible, premium options – the expertly crafted cocktails mean consumers can pour the perfect serve every time with ease."