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Diageo has partnered with food innovation company The Flava People to create a new non-alcoholic Baileys Caramel Sauce targeting the foodservice and hospitality industries.
The new sauce, which combines the signature Baileys flavour with smooth caramel, is positioned as a versatile ingredient that can be used to elevate a variety of sweet dishes and beverages throughout the year, but especially during the key Christmas season.
Declan Hassett, licensing manager at Diageo, said: "We have seen incredible success with our brand-led licensed products in retail, from our pouring creams to ice creams. Working hand-in-hand with The Flava People, the new Baileys Caramel Sauce is a great addition to our range of delicious products."
The Flava People, which has an established track record of developing innovative food products in partnership with major brands, says the sauce will allow foodservice operators to easily incorporate the popular Baileys brand into their menus.
"Drawing on our expertise from working closely with the foodservice industry for decades, and the insight from the Baileys team, we believe we have a truly unique product which will allow operators and chefs to get creative in the kitchen," said Scott Dixon, managing director at The Flava People.
The Baileys Caramel Sauce will be available in a 200ml squeezy bottle, as well as in bespoke packaging formats upon request, making it suitable for a range of applications from desserts and hot drinks to indulgent cocktails.
The partnership taps into growing consumer demand for indulgent, brand-name ingredients that can elevate standard menu items. The versatility of the sauce also allows it to be used year-round, not just during the busy Christmas period when Baileys' products traditionally shine.
"Who wouldn't want to celebrate the festive season with a cheesecake topped with Baileys Caramel Sauce, or a chocolate and caramel Baileys martini?" added Dixon.
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