- Sep 16, 2024
- 1 min read
Doritos has teamed up with Heinz to launch two new limited-edition flavours in Brazil: Ketchup and Mustard.
According to Cecília Dias, vice president of marketing for PepsiCo Brazil and Latin America, the goal was to offer familiar and widely-loved flavours, catering to a broad audience as part of the company’s 2024 product innovation strategy.
Kraft Heinz’s chief marketing officer for Brazil, Cristina Monteiro, emphasised that the collaboration reflects the company's commitment to creativity and innovation.
The new Doritos flavours are aimed at offering consumers a fresh take on popular condiments, available in stores from September for a limited time.
