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*Plans are now well underway for the EBWA European Water Cooler Trade Show in Athens - the only European event this year dedicated to bottled water and point of use coolers. The 14th EBWA European Water Cooler Trade Show will be held from 27-29 October 2008 in Athens, Greece. * Following the success of the 12th EBWA European Water Cooler Trade Show in Italy in 2006, this event is the second, more informal industry show in the EBWA's programme held in the year between major trade fairs. Greater affordability makes it easier for smaller supplier companies from both the bottled water and POU cooler sectors to exhibit, giving the bottler and distributor customers access to a broader range of service providers.
The event will be held at the five star Athens Hilton, one of the city's leading hotels, which is centrally situated and has spectacular views of the Acropolis.
**Fresh ideas at the trade show
**Sponsored by Capsnap, the table top trade show will take place on 28 and 29 October. Exhibitors booked so far include:
Activewhere, ASE Packaging, Baribua, Bericap, Blackhawk Molding, Capsnap, Database Workshop, Dieau-Edafim, Ebac, Greif, Hesse Europe, Hodmeter, Hygienic Solutions, Krystal Kritis, LabelsPlus, Lamaplast, Mistral Constructeur, MTN Products, Oasis, OP, Ovio Corporation, Picsa, Polymer Solutions, Promec, R Bardi, Schoeller Arca Systems, SIGMA Home Products, SIP Technologies, Waterlogic and Waterservice.
**In focus - conferences and workshop sessions
**Conference sessions will be held on 28 and 29 October, with representatives from both the Greek Ministry of Health and Ministry of Economic Development invited to attend. Presentations will cover health and hydration, the environment, market development and high growth opportunities. Among the workshops will be sessions on environmental facts about coolers, how to respond to the media, improving business performance, new technologies and approaches to managing seasonal pressures.
There will also be the opportunity for food and drink handlers and managers to take part in the EBWA Hygiene awareness course, which is mandatory for all European water cooler distributors.
**A Greek welcome
**The social highlight of the event will be an industry dinner held at nearby Monastiri, a traditional Cretan restaurant, for an evening of authentic Greek food, entertainment and dancing.
For information about how to exhibit and sponsorship opportunities, please contact Louise Gascoigne on +44 (0) 1225 327942 or <lgascoigne@zenithinternational.com> .Also visit <<1>">www.zenithinternational.com/events]<1> for full exhibitor pack and floor plan.