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US organic drink mix brand Fave has raised $1 million in seed funding and secured a national retail launch at Sprouts Farmers Market.

The funding round was led by consumer investment firm Supernatural Ventures, with additional backing from Angel Group, Great Circle Ventures and CPG executives and founders associated with brands including Popchips, Perfect Bar and Brainiac.

Fave has launched its range across almost 500 Sprouts Farmers Market stores nationwide, marking the brand’s first major retail expansion.

Founded by CPG Industry Veteran Ryan Raish, Fave is positioning itself as an alternative to traditional drink mixes.

Raish said: “From day one I knew there was an opportunity to reimagine the category; it took nearly two years and hundreds of formulations to create the nostalgic flavours people remember without compromising on ingredients.”

Supernatural Ventures general partner Chris Robb said: “For the past decade innovation in the drink mix category has largely centred on function and performance. Fave saw an opportunity that others overlooked, putting flavour at the centre of the conversation with ingredients today’s consumers expect.”

The brand claims to be the first certified organic brand in the nearly $1 billion US drink mix category. Its products contain 6g of organic cane sugar and 25 calories per serving.

The launch range comprises four flavours: Lemonade, Fruit Punch, Strawberry Lemonade and Tangy Orange.

All four products are USDA Organic and Non-GMO Project Verified, and are made without artificial colours, flavours and preservatives.

Fave is available in 10-count cartons at Sprouts for a MSRP of $8.99, while 16-stick pouches are available through Fave’s website, Thrive Market and Amazon for $24.99.

The company said the new funding will support its continued growth as it expands its presence in the drink mix category.