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French's and Skittles team up to release mustard-flavoured confectionery

McCormick & Company-owned mustard brand, French's, has teamed up with Mars Wrigley to launch a mustard-flavoured Skittles ahead of National Mustard Day on 5 August.

The limited-edition Skittles are said to have a "tangy mustard flavour" with the brand's "iconic chewy texture". Valda Coryat, North America VP of marketing for McCormick, said: "From mustard ice cream to last year's viral mustard donuts, this year marks the fifth time French's has gone all out with unique, flavourful innovations to celebrate National Mustard Day". Ro Cheng, marketing director at Mars, added: "Skittles is always looking to inspire moments of everyday happiness and deliver unexpected ways for fans to experience the brand". "That's why we've teamed up with French's to create the first-of-its-kind Skittles that combines their tangy mustard flavour with our iconic chewy texture to deliver this unique summer treat for National Mustard Day."

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