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Frood, a whole-food food brand founded by Swedish-born entrepreneur Frida Redknapp, launched earlier this month exclusively in M&S and Ocado.

The range features four nutrient-rich cooking blends aimed at consumers seeking healthier meal solutions without compromising on convenience.

The initial line-up comprises Swedish Meatballs, Bella Bolognese, Golden Curry and Mexi Fiesta, each developed to help consumers prepare wholesome meals with minimal effort.

Retailing at £3 per 75g pack, each blend serves 4 people and can be prepared in around 20 minutes by simply adding a chosen protein.

Positioning itself around the concept of ‘convenience without compromise’, Frood aims to create a new category within ambient meal solutions by offering products that are UPF free, contain no added sugar, no flavourings or colours and are produced without heat or oil processing.

Each blend combines gently dried fruits and vegetables, grains, seeds and plant proteins, delivering the equivalent of 560g of raw vegetables per pack. The products are also naturally rich in fibre and a source of protein, aligning with growing demands for minimally processed, nutritionally balanced meal options.

Founder Frida Redknapp said: “I came up with the idea when I realised that consumers were searching for something that quite simply didn’t exist. In a space between packet mixes, meats and herbs, there were no healthy convenience options.”

Alex Lo, buyer for cooking essentials at Ocado, said: “In a world where everyone is increasingly time poor and health conscious, Frood offers a fun and convenient way to assemble your favourite dishes.”

Frood is available now in four variants, priced at £3 per pack.