top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo

Just a second...

Fruit Shoot makes a splash into squash category

Britvic has expanded its offering under its Robinsons’ Fruit Shoot brand, which is entering the squash category for the first time.

Debuting in two flavours, Berry Galaxy – a blend of strawberry and blueberry – and Tropical Jungle – combining orange and mango, – Fruit Shoot’s foray into the squash segment is designed to bring consumers a new beverage format from a familiar brand.

Ben Parker, retail commercial director at Britvic, said: “We can see a clear demand in the kids' category for larger sharing formats, so this was the perfect time to expand Fruit Shoot into a brand-new category. As a well-known and trusted brand, Fruit Shoot is well placed to leverage its strong appeal with kids and parents, helping retailers to drive further sales within the category.”

The squashes are available to purchase on Ocado, with a wider launch set for 2025.


bottom of page