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Tailored to specific energy requirements, novel product samples for various applications clearly demonstrate how manufacturers can create innovative and healthy energy products.

The concept is based on sophisticated combinations of Frutarom's natural herbal extracts and other functional ingredients that offer various approaches to energy plus authentic flavours.

Energy has many facets. That’s why Frutarom’s latest concept not only targets physical endurance, but also brain power, mental alertness, and the need for a quick recovery after exercise.

The 'claim to fame' is the unique combination of energy enhancing natural herbal extracts with a perfectly matching blend of flavours – both special subjects to Frutarom. Green tea, guarana, schisandra, ginseng and green maté are just a few of the main players in Frutarom’s range of herbal 'energy' extracts.

Health, indulgence and convenience Whereas ginseng and schisandra provide vitality characteristics, it's the caffeine content in guarana, green tea and maté which makes them perfectly suitable for natural energy products. In combination with creative and energy supplying flavour compositions, these combinations result in indulgent products that offer consumers an extra 'boost'.

The product samples include beverages and nutrition bars, as well as dairy products and even confectionery, meeting consumer´s three main demands: Health, indulgence and convenience.

For health-conscious but sweet-toothed consumers who want to have a handy energy kick, the natural energy concept candies 'Paso Doble', 'Spice’n’bong' and 'Energesso' again combine natural caffeine containing extracts with best suitable flavourings. * Market overview* 'Energy' products can expect further growth. According to Mintel, the energy drinks market witnessed an increase of 11% in 2006, with even stronger growth during 2007.

Already buoyant, the energy drinks market has been further fuelled by lifestyle-oriented consumers’ interest in 'energy' diets. The new energy concept shows how manufacturers can boost their energy too – by simply using Frutarom’s creativity and expertise to develop energy products with a special edge and in specific cases with a 'clean label'.