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🍊 Funkin Cocktails has entered a limited-edition partnership with AG Barr to launch a new Irn-Bru Vodka Martini 🍊

Irn-Bru, a distinctive orange drink originating from Scotland, has a loyal fanbase and is the number one beverage brand in the country. Funkin noted that the new RTD was developed due to rising demand for drinks with a bitter orange flavour profile, with options such as aperol spritz growing year-on-year.

The two brands have come together on this unique new serve, combining the bold taste of Irn-Bru with Funkin's signature nitrogen infusion to ensure a velvety texture and smooth head, rather than the soft drink’s expected fizz. The new RTD has an ABV of 5%.

Funkin's head of brand, Ashley Birch-Ruffell, said: “Irn-Bru is a truly iconic brand – loved by consumers UK-wide and backed by over a century of history while still staying fresh and contemporary. As the UK’s number one cocktail company in the UK, this partnership is truly exciting, bringing both brands to new audiences across categories.”

Kenny Nicholson, head of brand at Irn-Bru, commented: “We know consumers are always looking for ‘something new and different’ and the Funkin Cocktails Irn-Bru Vodka Martini delivers just that – a perfect blend of our iconic Irn-Bru flavour and bold spirit with Funkin’s mixology expertise to create the first ever alcoholic Irn-Bru ready to drink cocktail, bringing the flavour of Irn-Bru to the growth of the RTD category.”

Nicholson continued: “For Irn-Bru fans, our new collaboration offers the bold flavour of Irn-Bru but delivered in a way that it’s never been tasted before all thanks to an infusion of nitrogen to give it a velvety smooth texture".

Funkin Cocktails Irn-Bru Vodka Martini is available in select retailers across the UK for an RRP of £2.19.

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