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ImpacX, a smart packaging platform company, has partnered with Gatorade to launch a new smart water bottle. ImpacX’s patented smart cap technology turns reusable bottles into a smart, digital device that tracks and collects hydration data for the user while calculating beverage intake based on the user’s profile and sport activity when paired with the accompanying Gx app. This innovation encourages hydration with reminders that are triggered by sensors located within the bottle’s cap that detect the level of liquid inside the bottle. “We’re excited to partner with an international brand such as Gatorade,” said Yoav Hoshen, co-founder and senior vice president of impacX. Hoshen continued: “We strive to be leaders of the smart hydration space and are dedicated to technology that brings a robust and well-rounded product for our customers and partners.” “We have been searching for an innovative technology company to partner with that can deliver personalised daily hydration recommendations and change the way athletes hydrate and fuel,” said Drew Palin, senior director of innovation at Gatorade. Palin added: “impacX has created a smart packaging technology that precisely meets our needs. This new partnership represents the future of packaging and has the potential to improve athlete engagement.” The Gatorade Smart Gx bottle powered by impacX is currently available in black and has the option for personalization. It comes in a kit including the bottle, a four-pack of Gx pods, two Gx Sweat Patches, and is available now for $69.99 online.