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General Mills, Walmart and Sam’s Club have announced a collaboration to accelerate the adoption of regenerative agriculture on 600,000 acres in the US by 2030. General Mills says that 600,000 acres represents the approximate number of acres that it engages to source key ingredients for its products sold through Walmart and Sam’s Club stores. The objective is to support the transition to regenerative agriculture production in the US through systems change, and to elevate the potential for more resilient yields for farmers through efforts that will help improve soil health, watersheds, biodiversity, climate change and farmer economic resilience. The initial projects will be supported through grants from the National Fish and Wildlife Foundation (NFWF). The company’s aim for the initiative to advance regenerative agriculture outcomes across a variety of crops, including wheat in the US’s Northern and Southern Great Plains. Efforts will target seven US states in the area including North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Colorado and Minnesota. Jon Nudi, group president, North America retail at General Mills, said: “Through this partnership, we will work hand-in-hand with Walmart and Sam’s Club to help regenerate the acres of land in the key regions where we source ingredients for our shared business. We are excited by the opportunity to bring our products, including Pillsbury refrigerated dough...to Walmart shelves more sustainably, with the help of our merchants and farmer partners.” Through the program, NFWF will provide financial assistance to local organisations, building education and coaching resources needed to help accelerate regenerative agriculture. John Laney, EVP of food at Walmart US, added: “We’re committing to making the everyday choice the more sustainable choice for consumers. This collaboration is an example of how we are working across our value chain on intentional interventions to help advance regenerative agriculture and ensure surety of supply for these essential food products for the long term.” General Mills says that the joint effort puts it on pace to exceed its goal of advancing the adoption of regenerative agriculture on one million acres by 2030 while contributing to Walmart’s goal to protect and more sustainably manage or restore at least 50 million acres of land by 2030.