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Lauren Ford

Lauren Ford

24 May 2022

Ginsters launches savoury pastry variants

Ginsters launches savoury pastry variants

UK savoury pastry brand Ginsters has added two new savoury pastries to its portfolio – a limited-edition Four Cheese & Chive Slice and a Meatball Marinara Bake. The limited-edition Four Cheese and & Chive Slice combines four cheeses – West Country Cheddar, British mozzarella, Red Leicester and full-fat soft cheese – with onion, potato, chives and Dijon mustard. The filling is wrapped in a light puff pastry and topped with mature cheddar and black onion seed crumb. The Meatball Marinara Bake combines 100% British pork and beef meatballs with melted mozzarella, featuring a rich tomato-based sauce with roast garlic, red peppers, SunBlush Tomatade, chopped tomatoes and onion. The filling is wrapped in light puff pastry and seasoned with rosemary, oregano, smoked salt, paprika and black pepper. Sam Mitchell, Ginsters managing director, said: "Our incredible chefs at Ginsters have created these two exciting new flavours in response to our extensive consumer research. We understand that more than ever, people are demanding more choice, excitement and convenience. Whether that’s for a quick and easy family lunchtime, or a convenient snack on the go." He continued: "Our latest launches offer interesting new flavour combinations, creating more choice in this impulse category. We want to help shoppers navigate the fixture and feel excited about trying new savoury pastry products." The Four Cheese & Chive Slice will RRP for £1.30 while the Meatball Marinara Bake will RRP for £1.00. Both are available nationwide across the UK now.

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