The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

GNC has released a new Beyond Raw Lit pre-workout flavour to join its existing collection. Jolly Rancher Cherry is the latest flavour to be added to the line and is offered in two formats, pre-workout powder and on-the-go pre-workout (ready-to-drink can). Kevin Maloberti, vice president of Merchandising at GNC, said: "The launch of our Jolly Rancher Cherry flavour is our newest collaboration with The Hershey Company. Time and again, we've seen science-backed formulas with mouth-watering flavours yield both results and connection with our consumers.” “Our commitment to industry-leading flavour innovation, especially when it comes to our anchor brands like Beyond Raw, is a priority and we're confident Beyond Raw Lit pre-workout in Jolly Rancher Cherry will offer intense energy, endurance and the focus necessary for big training routines." Beyond Raw Lit Jolly Rancher Cherry is now available for purchase at selected US retailers and online.