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Thirst for innovation: The new trend driving the sports and active nutrition segment

Thirst for innovation: The new trend driving the sports and active nutrition segment

High-protein products have long dominated the active nutrition category, but now there is an opportunity to capitalise on the next big trend: hydration. FoodBev Media’s deputy editor, Melissa Bradshaw, speaks to some of the companies making a splash in this burgeoning space.

Exclusives
Kallø adds to breakfast range with new organic cornflakes

Kallø adds to breakfast range with new organic cornflakes

Kallø, a natural food brand owned by Ecotone UK, is building on its breakfast range with the launch of an organic gluten-free Golden Cornflakes product.

New products
Nature’s Fynd unveils new fungi-based snack line in the US

Nature’s Fynd unveils new fungi-based snack line in the US

Fungi-based food start-up Nature’s Fynd has launched a ‘first-of-its-kind’ new snack product, Spicy Indian Fy Bites, in New York, US.

New products
Phizz launches Daily Energy hydration tablets

Phizz launches Daily Energy hydration tablets

Phizz is launching Phizz Daily Energy just in time for summer, when more people will need hydration following weekends at festivals and evenings relaxing with alcohol in the sunshine.

New products
Freja introduces limited-edition ramen and pho bone broth products

Freja introduces limited-edition ramen and pho bone broth products

Freja has added two new Asian-inspired, limited-edition offerings to its Instant Bone Broth portfolio: Chicken Ramen and Beef Pho.

New products
Hip Hop introduces limited-edition Berries & Cherries soda for summer

Hip Hop introduces limited-edition Berries & Cherries soda for summer

Hip Pop has introduced a new, limited-edition Cherries & Berries soda in the UK for the summer season.

New products
Two Spoons debuts first high-protein ice cream with GLP-1-friendly ingredients

Two Spoons debuts first high-protein ice cream with GLP-1-friendly ingredients

Two Spoons Creamery is launching its first high-protein ice cream with zero added sugar and GLP-1 compatibility in four flavours, Rocky Road, Strawberries & Cream, Caramel Swirl and Fudgy Brownie.

New products
C4 launches limited-edition energy drink in champagne bottle

C4 launches limited-edition energy drink in champagne bottle

US-based C4 Energy has unveiled C4 Liquid Gold, the 'world's first' champagne-bottled energy drink.

New products
Field Doctor launches ready meals for consumers using weight management programmes

Field Doctor launches ready meals for consumers using weight management programmes

D2C frozen meals company Field Doctor has launched a new ‘companion’ range for customers using weight management programmes.

New products
Darigold adds new protein shakes to range

Darigold adds new protein shakes to range

US farmer-owned dairy producer Darigold has launched a new line of protein shakes, available in chocolate and vanilla flavours.

New products
Verley unveils precision-fermented functional dairy protein portfolio

Verley unveils precision-fermented functional dairy protein portfolio

The company has created stable, versatile cow-free whey proteins with complete amino acid profiles, designed for 'demanding' applications.

Dairy
Biovit and Purition release 'world’s first' naturally fortified porridge in the UK

Biovit and Purition release 'world’s first' naturally fortified porridge in the UK

Biovit has launched the world’s first naturally fortified mass-market food, an instant porridge range with Purition to fight undernutrition.

New products
Nutrition
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