Gravity Theory expands cider range with two new fruit-flavoured canned variants

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Independent cider producer Gravity Theory has expanded its portfolio with the launch of two new fruit-flavoured ciders, Berry Cherry and Hazy Pineapple, available in both 330ml and 440ml cans.

The launch follows a successful trial of the products on draught, where the new flavours have been introduced in keg format across a number of on-trade venues.

Both variants are made with real fruit and are designed to deliver a lightly sparkling, mid-strength cider. Berry Cherry combines raspberry, blackberry and cherry flavours for a lightly tart profile, while Hazy Pineapple offers a tropical flavour with natural sweetness.

Like the rest of the Gravity Theory range, the new products are made using single-estate apples, predominantly Michelin and Dabinett varieties, and are fermented and matured for a minimum of six months. The ciders are suitable for vegan, vegetarian and gluten-free diets.

At 3.4% ABV, the new fruit ciders have a lower alcohol content than the company's original apple cider (4.5% ABV), targeting consumers seeking more sessionable options.

The business said the move into cans follows positive feedback from operators stocking the products on draught.

David Bridge-Collyns, founder of Gravity Theory, said: "These are bold, fruit-forward ciders that stay true to our roots with real cider, real ingredients and natural flavours."

Gravity Theory's Berry Cherry and Hazy Pineapple are available in 330ml cans with an RRP of £3.50 and 440ml cans with an RRP of £4.