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Frozen baked goods company Griddle has introduced new frozen vegan toaster waffles, adding to its portfolio of easy baking products. The waffles are available in three variations – original, blueberry and chocolate chip. The products are HFSS compliant and contain 40% less sugar than the average waffle. They're made using 100% natural ingredients and also contain no artificial colours, flavours or preservatives. Ella Harland, co-founder of Griddle, said: "In the US, the market for toaster waffles is worth over $2.6bn, yet here in the UK there is a limited range of highly processed, ambient products which are poor quality and have a short shelf life. We believe that with the help of our retailer partners, we can bring something truly innovative to this market. The launch is also a key next step towards achieving our overall aim – to become the household frozen bakery brand." The releases are available for an RRP of £2.50 per 200g pack of six waffles. Morrisons will stock two products from the three strong range (original and chocolate chip) while Ocado will stock all three from 14 March.