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Better-for-you iced tea brand Halfday has launched nationwide at Target, expanding its retail presence with a new slim can format and an exclusive Strawberry Half & Half flavour.

The new chilled slim can range includes Strawberry Half & Half, Classic Half & Half, Peach and Lemon iced teas. The products combine brewed tea with reduced sugar and prebiotic fibre, targeting growing consumer interest in beverages that offer both familiar flavours and functional benefits.

Halfday’s new Strawberry Half & Half flavour is exclusive to Target and combines brewed tea with lemonade and strawberry. The drink uses chicory root as a source of prebiotic fibre.

Each slim can contains 6g of prebiotic fibre from Halfday’s GoodDay Prebiotic Blend, alongside less than 5g of sugar and between 35 and 40 calories, according to the brand.

Kayvon Jahanbakhsh, co-founder of Halfday, said: “Launching nationwide at Target is a defining moment for Halfday and a major step forward in our mission to reinvent iced tea for today’s consumer. Target gives us the opportunity to introduce Halfday to a massive new audience while bringing something genuinely differentiated to the beverage aisle through our new slim-can format and exclusive Strawberry flavour.”

Founded in 2021 by Jahanbakhsh and Mike Lombardo, Halfday was developed as a lower-sugar alternative to traditional iced tea with added prebiotic fibre.

The brand said the concept was inspired by Jahanbakhsh’s personal experience with ulcerative colitis and a desire to develop beverages that combined familiar taste with gut-health positioning.

The new slim can range is now available at approximately 1,100 Target stores nationwide and through Target.com.