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Heineken has today announced that Glenn Caton will succeed Soren Hagh as its president for the European region from 1 January 2024. Caton joins Heineken from Mondelez International, where he is currently senior VP of global commerce and was previously president for southeast Asia and president of northern Europe. Caton has spent ten years at Mondelez, with responsibilities including steering the business through the Covid pandemic, driving growth, productivity and strengthening the organisation.

He will join Heineken’s executive team reporting to Dolf van den Brink, Heineken’s CEO and chairman of the executive board. Hagh will leave Heineken on 31 December 2023 to take up a new role, soon to be announced. Hagh was appointed as regional president for Europe and manager of the executive team in March 2020. He has since led the transformation of Heineken’s European business, as part of its EverGreen strategy, focusing on improving profitability and value creation. Heineken said Hagh transformed its regional supply chain network to step change productivity, increase asset utilisation, improve innovation rates and put the company on the path to deliver its net zero ambitions in Europe. His teams have focused on strengthening their premium portfolios and launching a next generation of premium brands that connect to Gen Y and Z. He also launched the company’s Eazle e-commerce platform across the region. CEO and chairman van den Brink said: “Soren has driven our EverGreen transformation in Europe investing in our premium portfolio and driving innovation at scale, whilst also building a future-fit organisation by leveraging our supply chain network and digitally transforming our route-to-consumer. He has been a valuable member of the Executive Team and I wish him every success in his future ventures.” He added that Caton will be a great addition to the Heineken team, bringing great experience of operating across different sectors, regions and cultures. “He has driven growth and innovation and delivered consistently strong results leading businesses in FMCG, financial services, direct-to-consumer and retail,” van den Brink commented. “He is an entrepreneurial, highly commercial, and creative leader who has demonstrated a clear ability to build highly motivated teams that drive for results and deliver change.”