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For decades Heinz's beans have been synonymous with the slogan: Beanz Meanz Heinz. In recognition of this, Heinz, has unveiled a contemporary new look for the label of its iconic product and for the first time in its history, the label will simply say - Heinz Beanz - rendering the ‘baked’ a thing of the past in the UK.

The front of the label is not the only change to the new look cans, which go on sale from August 2008. The 415g cans will now also highlight the multitude of surprising nutritional benefits in a portion of Heinz Beanz - including: packed with fibre, low in sugar, virtually fat free. In addition the can will also feature bean pictured on pack, however, no change to the product itself is being made

According to John Alderman Marketing Manager for Heinz Beanz: “Heinz Beanz have been powering the nation for over a hundred years and to say thank you to our loyal fans, we have given this iconic product a 21st century makeover. The new health messaging on the back of pack shows Heinz’s commitments to health, which over the last five years has seen a 30% cut in added salt of Heinz Beanz and we are further committed to making additional cuts without compromising on taste. Parents can continue to feel confident feeding their families Heinz Beanz as a healthy, nutritious meal option.”

The UK’s love affair with Heinz Beanz shows no sign of cooling, with British consumers eating more beans then ever before. 850 million portions were devoured at dinner tables up and down the country last year with a whopping 96,000 plates eaten every hour!