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The Hershey Company has unveiled its latest product innovation, Reese's Chocolate Lava Big Cup, which is now available nationwide in the US.

This new offering features an extra layer of chocolate filling designed to emulate the molten centre of a chocolate lava cake, enhancing the brand's already popular peanut butter and chocolate combination.

The introduction of the Chocolate Lava Big Cup follows the successful launch of Reese's Caramel Big Cup last year, as Hershey responds to the trend for dessert-inspired flavours that appeal to consumers seeking indulgent snack options.

The new product will be offered in both standard and king sizes.

Melissa Blette, senior brand manager for Reese's, said: "With the excitement from our previous launch, we aimed to provide fans with a unique experience that goes beyond the everyday. The Chocolate Lava Big Cup delivers a satisfying treat that invites consumers to explore a rich and gooey flavour adventure."

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