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Hidden Valley Ranch partners with Cheez-It on new ranch dressing

Hidden Valley Ranch has expanded its ranch line-up in partnership with Kellogg's' Cheez-It brand, with the launch of a new cheesy ranch dressing. Combining real cheese and zesty ranch sauce, the new combination is designed to be drizzled over nachos or used as a dipping sauce for various foods. CC Ciafone, marketing director at Hidden Valley Ranch, said: "When we caught wind of combining the irresistible flavours of Hidden Valley Ranch with Cheez-It crackers, we were blown away. We couldn't be more thrilled to make this collaboration a reality.” Cara Tragseiler, senior brand director for Cheez-It, added: “Hidden Valley Ranch and Cheez-It fans share the same obsession with our delicious food, so bringing them together made perfect sense. For the first time ever, our fans can drizzle the cheesy deliciousness they know and love on just about anything! That’s why we’re so excited to partner with Hidden Valley Ranch to bring this craveable, cheesy combo to all kinds of snacks.” Cheezy Ranch will be available for purchase at Walmart and Kroger grocery stores across the US from March for an RRP of $5.99.

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