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HTeaO announces growth investments

Iced tea franchise HTeaO has announced that Dallas-based private equity firms Crux Capital and Trive Capital have acquired a minority stake in its business. The partnership will enable HTeaO to expand into new markets by leveraging Crux and Trive’s collective resources, as well as enabling the company to employ technology to improve the quality of service and enhance customer experience. HTeaO’s CEO, Justin Howe, said: "As we enter our next phase, we are thrilled to partner with Crux and Trive and leverage their significant financial resources and operational expertise. The support and resources of these two firms should enhance our focus on unit-level economics and developing a franchise system at scale.” Financial terms were not disclosed.


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